When it comes to jewellery, a fantastic picture is sometimes worth more than the jewellery itself!
In an industry driven by aesthetics and fine details, the ability to capture the sparkle, elegance, and craftsmanship of jewellery is crucial. Exceptional jewellery photography does more than just display a product; it tells a story, evokes emotion, and inspires desire. For discerning customers, the right image can make all the difference between browsing and buying – especially in the competitive online platform.
Not all jewellery photographers are created equal and while I am known for my humble approach to most things, when it comes to jewellery photography, I am confident at being one of the leading jewellery photographers on the Sunshine Coast.
For me it’s not only an expert eye for detail, mastery over lighting, and a deep understanding of the artistry behind each piece, I look further to see how I can elevate my jewellery photography to an entirely new level.
For example, in my work with Taboo Fashion Agency, I am fortunate to see some fabulously exotic pieces from Turkey. I take my time to consider how to display the piece or range and incorporate ideas that can also showcase the symbolic or cultural meaning behind the jewellery. I also think about the target audience – who is buying this jewellery? What’s important to them? And the colours also dictate how I can best showcase the jewellery, so it’s not only eye catching but interesting and displays all the intricate detail.
Another key factor is keeping things within budget for clients. While white backgrounds often look incredible for jewellery photography, it also requires a lot of ‘fakery’ and editing work post shoot which can be costly. I am mindful of my clients, their budgets and am committed to finding practical and cost effective solutions that also deliver great results.
Right now, I’m loving raw cut crystals, silver and gold drop earrings and all the incredible bracelets, rings, necklaces and anklets that are on trend for Spring and Summer 2024/25. Displaying these on gorgeous, natural settings and utilising sandstone plinths, rocks and other organic backgrounds has been so enjoyable. You can check out just some of the imagery in my website gallery or on my Instagram.
Contact me direct on 0423 917 372 or serenadixon@gmail.com to ask questions or to book a consultation with me for your next photo shoot.